Why people do not invest in technology oriented startups
Here is the first thing that comes to mind when we hear technology entrepreneurs discussing why they have not raised any funding: They are clueless. It's not because they are technophiles, but because they do not understand the nature of technology investment. This is a huge challenge because investors are not interested in talking about technology to begin with. They like to invest in growth-oriented companies. Their interest is only to learn about and from the company and protect their investments. In many cases, founders ignore the importance of investor presentation, where they should have the chance to showcase their technology and strategies. Most importantly, founders should come prepared with a clear plan, realistic targets, and measurable goals. And investors should invest in a team, which they believe can execute in a short period of time. The second problem is the way that most technology companies present themselves when seeking investment. While many entreprene...